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Executive Diploma in Marketing Management in AI Era (2025 Batch)
Course Overview
  • Duration: 1 Years
  • Category: Marketing Management in AI Era
  • Mode: Offline
Course Details

Artificial Intelligence (AI) is transforming today’s marketing by making it more data-driven, personalized, and efficient. AI helps to analyze vast amounts of data to understand buyer behavior, preferences, and trends. AI enables hyper-personalized marketing by tailoring content, recommendations and ads to target individual and organisational consumers. This executive diploma program is of utmost significance to current and aspiring marketing professionals and businesspeople because it aims to help them understand how AI-powered tools can enhance decision-making, customer engagement, and campaign effectiveness.

Course Content
Semester 1
  • 1. Managing Marketing in the AI driven world – Basics
  • 2. AI driven Strategic Marketing
  • 3. Mapping Consumer Journey through AI
  • 4. AI driven Marketing Analytics
  • 5. Marketing Research powered by AI
  • 6. Driving Sales through AI
  • 1. AI for Managing Services
  • 2. Enhancing Digital Marketing Effectiveness through AI
  • 3. Retailing in the AI era
  • 4. AI driven Product Management
  • 5. Data-driven Customer Management and AI
  • 6. Ethical Issues in AI driven Marketing

This program does not require any programming / coding skills. The program has a well-curated and in-demand set of courses intended to provide managerial insights  to understand the scope and application of AI tools and techniques in Marketing.

Program Objectives

To understand the scope of AI tools in marketing

To learn how to leverage AI for improving the efficiency of marketing strategies and programs

To explore and develop processes for evaluating AI tools to ensure ethical and responsible use.

Who Should Attend

Marketing professionals seeking to enhance their marketing strategies through the use of AI tools and techniques

Start-ups and small business owners looking to improve their marketing efforts by incorporating AI into their campaigns

Individuals interested in gaining a deeper understanding of the role of AI in marketing and how it can improve marketing results

Class Timing

Monday to Thursday between 6.45 pm and 8.30 pm

Fee Structure

Given below is the Fee Structure (Inclusive of GST) for the Executive Diploma Programme in Marketing Management During 2024-25.

Total Fee
Semester 1
Semester 2
Grand Total
66,360
62,068
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F.A.Q.

Frequently Asked

Delivered by distinguished faculty closely involved in the personal and professional development of each student.

Aimed to inculcate the positive attitude and the right values essential for creating competent executives and managers of tomorrow.

Apply Now

Graduation in any discipline from a recognized university or a professional qualification recognized as equivalent to a bachelor’s degree with a minimum of 50% marks aggregate

  • Candidates should apply online at https://admissions.liba.edu
  • Application Fee: Rs. 944/- (including GST). Application fees once paid will not be refunded under any circumstance.
  • The Selection Committee will make a preliminary screening of the applications and the short-listed candidates will be called for a personal interview. The call letter will have the exact date and timing.

Candidates, who are provisionally selected, based on the interview must produce the following at the time of paying the fees:
• Degree Certificate in Original/Provisional along with an Attested Copy
• Mark Sheet in Original along with an Attested copy
• Two Passport-sized Colour Photographs
• Candidates awaiting results should produce the Degree Certificate (final/provisional). Failure todo so will result in the removal of the candidate’s name from the rolls of the Institute and forfeiture of fees paid.

  • May 2025 : Online Registration begins
  • July 2025 : Last date for Registration
  • Aug 2025: Commencement of class

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