Media management has become a constituent element of any business enterprise and most sought-after jobs with varied media profiles are available in all the companies. Media industry has become a key industry that powers all the other industries. Companies design their media and communication strategies to reach their target segments, connect with them and build a sustainable relationship in this vibrant social media and digital era. The Executive Diploma programme in Media and Entertainment Management offered by one of India’s top rated business schools LIBA and Color Carpenter, a media comparry, combines the best of management concepts, tools and techniques with specific relevance to and well-built network of media & entertainment business concems. The programme focuses on how to build, market, manage and sell a media & entertainment product.