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Executive Diploma in Marketing Management (2024 Batch)

Course Overview
  • Duration: 1 Years
  • Category: Marketing Management
  • Mode: Offline
Course Details

Marketing is the prime mover of any corporate enterprise or business organization. In most contexts, market is critical not only as a determinant of the type, scale, and location of production but also as a driver of process and technology innovations. With increasing competition, these roles of market are also undergoing rapid and transformation. Globalization process and technological changes have widened the traditional scope of marketing with newer concepts such as: Customer Relationship Management Rural Marketing, Retail Marketing Services Marketing, Niche Marketing, and E-marketing. These changes have made marketing as a very rich and more complex segment of business today.

Course Content
Semester 1
  • 1. Fundamentals of Marketing
  • 2. Sales Management
  • 3. Services Marketing
  • 4. Marketing Strategy
  • 5. Consumer Behaviour
  • 6. Customer Realationship Marketing
  • 1. Sales & Marketing Analytics
  • 2. Marketing Research
  • 3. Product Management
  • 4. Retail Management
  • 5. Social Media Marketing
  • 6. Brand Management

The Programme leading to the Executive Diploma in Marketing Management aims to the meet the evolving functional requirements of working executives in marketing spheres as well as those opting for marketing as a career. The Programme will help to master the emerging concepts and contemporary practices in marketing management.

Who Should Attend

Our program caters to individuals who hold a bachelor’s degree from an accredited university or are current working professionals seeking to establish a career in the field of marketing.

Class Timing

Monday to Wednesday between 6.45 pm and 8.30 pm

Fee Structure

Given below is the Fee Structure (Inclusive of GST) for the Executive Diploma Programme in Marketing Management During 2024-25.

Total Fee
Semester 1
Semester 2
Grand Total
66,360
62,068
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F.A.Q.

Frequently Asked

Delivered by distinguished faculty closely involved in the personal and professional development of each student.

Aimed to inculcate the positive attitude and the right values essential for creating competent executives and managers of tomorrow.

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Graduation in any discipline from a recognized university or a professional qualification recognized as equivalent to a bachelor’s degree with a minimum of 50% marks aggregate

  • Candidates should apply online at https://admissions.liba.edu
  • Application Fee: Rs. 944/- (including GST). Application fees once paid will not be refunded under any circumstance.
  • The Selection Committee will make a preliminary screening of the applications and the short-listed candidates will be called for a personal interview. The call letter will have the exact date and timing.

Candidates, who are provisionally selected, based on the interview must produce the following at the time of paying the fees:
• Degree Certificate in Original/Provisional along with an Attested Copy
• Mark Sheet in Original along with an Attested copy
• Two Passport-sized Colour Photographs
• Candidates awaiting results should produce the Degree Certificate (final/provisional). Failure todo so will result in the removal of the candidate’s name from the rolls of the Institute and forfeiture of fees paid.

  • May 2024 : Online Registration begins
  • Sep 2024 : Last date for Registration
  • Sep 2024: Commencement of class

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